JSON-LD stands for JavaScript Object Notation for Linked Data, which consists of multi-dimensional arrays (think: list of attribute-value pairs). It is an implementation format for structuring data analogous to Microdata and RDFa.
What is JSON-LD used for?
JSON-LD is a lightweight Linked Data format to easily read and write structured data on the web using open vocabularies like schema.org. Recommended by the World Wide Web Consortium, JSON-LD is the heir of the JSON format and allows linked data to operate in a Web-scale environment.
What is JSON-LD in SEO?
JSON-LD (JavaScript Object Notation for Linked Data) offers a simpler means to create machine-readable data from websites to promote search results. In simpler terms, it delivers more easily indexable content to search crawlers like Googlebot.
What is my JSON-LD code?
JSON-LD is a combination of both. So it’s a code snippet that tells you what price belongs to what product, or what zip code belongs to what company. Basically, instead of adding schema.org attributes to individual elements on a page, you’re providing a small block of JavaScript code that has all that info.
How is JSON implemented LD?
JSON-LD Schema Generator For SEO
- Choose the type of structured markup you’d like to create from the drop down on the left.
- Fill out the form on the left as much as possible.
- When complete, copy the newly generated JSON-LD on the right.
- Paste JSON-LD in the <head> section of your HTML document.
Where should Ld JSON be placed?
Google recommends adding JSON-LD to the <head> section of the HTML document; however, it’s okay if the JSON-LD is within the <body> section. Google can also grasp dynamically generated tags in the DOM.
Does Google use JSON?
Google Prefers JSON-LD Structured Data
The scripting language follows a set of easily learned rules and can easily be added or removed from a site.
Does Google use schema org?
Schema.org is a collaboration between Google, Microsoft, Yahoo! and Yandex – large search engines who will use this marked-up data from web pages.
What is JSON language?
JSON is a lightweight, text-based, language-independent data interchange format. It was derived from the Javascript/ECMAScript programming language, but is programming language independent. … JSON provides simple notation for expressing objects, collections of name/value pairs, and for arrays, ordered lists of values.
What is a rich result?
Rich results are experiences on Google surfaces, such as Search, that go beyond the standard blue link. Rich results can include carousels, images, or other non-textual elements.
Where do I put the schema code?
How Do I Implement Schema Markup on My Site?
- Go to Google’s Structure Data Markup Helper.
- Select the type of data that you plan to markup.
- Paste in the URL of the page or article you want to markup.
- Highlight and select the type of elements to be marked up.
- Continue adding markup items. …
- Create the HTML.
How do I generate a schema code?
With your website in hand, follow these steps.
- Go to Google’s Structured Data Markup Helper.
- Select the Type of Data. There are several options listed. …
- Paste the URL You Want to Markup. …
- Select the Elements to Mark Up. …
- Continue Adding Markup Items. …
- Create the HTML. …
- Add Schema Markup to Your Site. …
- Test Your Schema.
How do you implement breadcrumb schema?
How to add structured data
- Add the required properties. …
- Follow the guidelines.
- Validate your code using the Rich Results Test.
- Deploy a few pages that include your structured data and use the URL Inspection tool to test how Google sees the page.