What is JSON LD schema?

JSON-LD stands for JavaScript Object Notation for Linked Data, which consists of multi-dimensional arrays (think: list of attribute-value pairs). It is an implementation format for structuring data analogous to Microdata and RDFa.

What is JSON-LD used for?

JSON-LD is a lightweight Linked Data format to easily read and write structured data on the web using open vocabularies like schema.org. Recommended by the World Wide Web Consortium, JSON-LD is the heir of the JSON format and allows linked data to operate in a Web-scale environment.

What is JSON-LD in SEO?

JSON-LD (JavaScript Object Notation for Linked Data) offers a simpler means to create machine-readable data from websites to promote search results. In simpler terms, it delivers more easily indexable content to search crawlers like Googlebot.

What is my JSON-LD code?

JSON-LD is a combination of both. So it’s a code snippet that tells you what price belongs to what product, or what zip code belongs to what company. Basically, instead of adding schema.org attributes to individual elements on a page, you’re providing a small block of JavaScript code that has all that info.

How is JSON implemented LD?

JSON-LD Schema Generator For SEO

  1. Choose the type of structured markup you’d like to create from the drop down on the left.
  2. Fill out the form on the left as much as possible.
  3. When complete, copy the newly generated JSON-LD on the right.
  4. Paste JSON-LD in the <head> section of your HTML document.
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Where should Ld JSON be placed?

Google recommends adding JSON-LD to the <head> section of the HTML document; however, it’s okay if the JSON-LD is within the <body> section. Google can also grasp dynamically generated tags in the DOM.

Does Google use JSON?

Google Prefers JSON-LD Structured Data

The scripting language follows a set of easily learned rules and can easily be added or removed from a site.

Does Google use schema org?

Schema.org is a collaboration between Google, Microsoft, Yahoo! and Yandex – large search engines who will use this marked-up data from web pages.

What is JSON language?

JSON is a lightweight, text-based, language-independent data interchange format. It was derived from the Javascript/ECMAScript programming language, but is programming language independent. … JSON provides simple notation for expressing objects, collections of name/value pairs, and for arrays, ordered lists of values.

What is a rich result?

Rich results are experiences on Google surfaces, such as Search, that go beyond the standard blue link. Rich results can include carousels, images, or other non-textual elements.

Where do I put the schema code?

How Do I Implement Schema Markup on My Site?

  1. Go to Google’s Structure Data Markup Helper.
  2. Select the type of data that you plan to markup.
  3. Paste in the URL of the page or article you want to markup.
  4. Highlight and select the type of elements to be marked up.
  5. Continue adding markup items. …
  6. Create the HTML.

How do I generate a schema code?

With your website in hand, follow these steps.

  1. Go to Google’s Structured Data Markup Helper.
  2. Select the Type of Data. There are several options listed. …
  3. Paste the URL You Want to Markup. …
  4. Select the Elements to Mark Up. …
  5. Continue Adding Markup Items. …
  6. Create the HTML. …
  7. Add Schema Markup to Your Site. …
  8. Test Your Schema.
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How do you implement breadcrumb schema?

How to add structured data

  1. Add the required properties. …
  2. Follow the guidelines.
  3. Validate your code using the Rich Results Test.
  4. Deploy a few pages that include your structured data and use the URL Inspection tool to test how Google sees the page.
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